Arbisoft Conversion Audit
Prepared for Waj by Eddie
Hey Waj,
I've spent some time analyzing Arbisoft.com, and I'm excited to share some high-impact opportunities I've identified to boost your conversion rates. Even a 10-15% improvement to your conversion rate can make a massive difference in marketing-driven pipeline, ultimately driving down customer acquisition costs and maximizing your ROI from every channel.
This audit is grounded in the three pillars of conversion—Value Proposition, Unique Mechanism, Social Proof, and Objection Handling—and backed by insights from over 500 B2B SaaS A/B tests. Let's dive in!
1. Homepage Headline: Strengthen Your Value Proposition
Observation:
The current homepage headline, "We Create Value Through Innovative and Reliable Tech Solutions," is generic and aspirational. It describes what Arbisoft does at a high level but fails to communicate a specific, tangible benefit to the potential customer. B2B buyers are looking for solutions that directly address their goals and KPIs, and a strong headline should speak to those needs.
Recommendation:
According to our past A/B tests on B2B websites, headlines that communicate a clear business outcome, ideally a quantifiable one, perform significantly better. I recommend testing a new headline that is more outcome-oriented and highlights a key differentiator.
Examples:
"Ship Better Software, Faster, with a Dedicated Team of Top 1% Engineering Talent""Launch your next AI product with the Technology Partner Trusted by the World's Leading Brands."
2. Hero Visual: Show, Don't Just Tell
Observation:
The current hero section features a generic stock photo of a team in a meeting. While professional, it does nothing to showcase Arbisoft's actual work, expertise, or the results they deliver for clients. This is a missed opportunity to visually communicate value and build trust.
Recommendation:
Replace the stock photo with a more compelling visual that showcases Arbisoft's work or the success of its clients. This could be a collage of real past projects, or a visual representation of a product that Arbisoft can build.
3. Social Proof: Move Customer Logos Above the Fold
Observation:
Currently, no social proof is visible immediately on the website's load (above the fold).
Recommendation:
Move the customer logos to a more prominent position in the hero section, above the fold. This will ensure that every visitor sees social proof immediately upon landing on the page.
Example A/B test design we ran for a client that created a 14.1% conversion lift:
4. Unique Mechanism: Show How You're Different from Other Outsourced Development Firms
Observation:
The current website copy does not effectively differentiate Arbisoft from the thousands of other software development outsourcing companies. While you mention your expertise and experience, you don't have a clear and compelling unique mechanism or process that explains why you get better results for your clients.
Recommendation:
Develop and showcase a unique mechanism or framework that explains your proprietary process for building successful software. This will help you stand out from the competition and justify a premium price point. This could be a branded methodology, a unique team structure, or a proprietary toolset.
Example:
Create a dedicated section on the homepage that outlines your unique process, for example: "The Arbisoft Method: A 3-Step Process for De-Risking Your Software Build."
01
Deep Discovery & Prototyping:
We don't just build what you ask for; we partner with you to validate your idea and ensure it will succeed in the market.
02
Agile Sprints with Dedicated Teams:
You get a dedicated team of top 1% talent that works in two-week sprints to deliver high-quality code, fast.
03
Continuous QA & DevOps:
We integrate QA and DevOps from day one to ensure your product is scalable, secure, and reliable.
Example A/B test design we ran for a client that created a 12% conversion lift:
6. Objection Handling: Show Enterprise Software Readiness
Observation:
Arbisoft has ISO certifications, but it is only mentioned in the footer of the website. For enterprise buyers, security and compliance are critical, and this information is too important to be buried.
Recommendation:
Create a dedicated section on the homepage to showcase your security certifications. This will help to build trust upfront and address a key objection from enterprise buyers early in their evaluation process.
8. Contact Page: Remove Distractions and Points of Exit
Observation:
The contact page has several distracting elements, including the main navigation bar and a newsletter CTA. This is a key conversion page and visitors often have "cold feet" before booking or committing to a call, and these additional elements can easily become a point of exit.
Recommendation:
To maximize conversions on the contact page, you should remove all unnecessary distractions. This includes the main navigation bar and any secondary CTAs. The only clickable element should be the submit button on the form and the logo to go back to the homepage.
